Southern Waters Outfitters, a unique outdoors and lifestyle apparel store is set to open in the Pier Park retail
location in a few weeks. The store is a high-end retailer of outdoor apparel and supplies. The opening of the store in Pier Park is part of the retailers planned expansion to throughout the southeastern US. The look of the store is unique and not typical of other hardware stores. The stores have what the company describes as an “’old warehouse’ with exposed brick walls, stained concrete floors, mismatched antique tables, and very little in the way of “vendor branded” fixtures, and of course their trademark antique 1963 Land Rover” (Source: Southern Waters takes outdoor retail to the next level).
The opening of the store is another exciting addition to the Pier Park complex, which over the past few years has experienced some bumps in the road to its construction. According to Pier Park’s leasing vice president Paul Ajdaharian, changes in ownership of the property called the project’s viability into question over the years. But once the Simon Property Group, the nation’s largest, public, retail real estate company, got involved, the project went full steam ahead.
The 93-acre complex will hold its Grand Opening in May 2008, just in time to attract spring tourists.
Anchor stores Panera Bread, Target and The Grand Movie Theater are already open. The Boardwalk section of the project is set to open on February 15th, 2008. Anchor stores opening on that day include Margaritaville, Ron Jon Surf Shop, Borders Books and Music, Dillard’s, Fresh Market, JCPenney, and Old Navy.
According to a recent report in the News Herald, the opening of Pier Park may positively impact Bay County’s employment statistics. The complex is expected to employ about five thousand people and should help keep the county’s unemployment under the national average of 5 percent.
More:
Southern Waters Outfitters Website
Pier Park Website
News Herald Report on Bay County’s Unemployment Statistics
Pier Park casts out wide net for retailers, The Walton Sun
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