Forecasted to become the new "Downtown Panama City Beach;" with its collection of upscale culinary experiences and espresso bars to chic retail shops and couture boutiques—all set against a backdrop of vibrant special events overlooking the Emerald Coast, introduce yourself to PIER PARK.
Breaking 
ground in March 2002 and located on 93 acres that covers land from Front Beach Road (at the City Pier) to the heavily-traveled Highway 98 is Pier Park, Glimpses of Pier Park’s 21st-century design, a departure from the Panama City Beach of old, the new model marks a fundamental change of direction in this city’s development and growth. A Simon Property Group development, Pier Park will serve as the premier shopping destination for the Panama City Beach market and the entire Emerald Coast.
Target is now open for business and some retailers will open their stores at Pier Park in 2007. The Grand Opening of the project is scheduled for spring 2008.
Pier Park on the Horizon
- "Street Scapes" retail concept featuring restaurants and several hotels (Back Porch Seafood House and Reggae J's Island Grill -both feature fresh Gulf seafood and direct views of the Gulf of Mexico. Ron Jon's Surf Shop, Panera Bread, Old Navy, Johnny Rockets, Longhorn Steakhouse and Starbucks are other restaurants and retailers to look out for.
- 900,000 sq. ft., open-air lifestyle center is ideally situated between Front and Back Beach Roads, right in the heart of Panama City Beach, to serve the growing residential community, exploding condo market, and over six million tourists that visit each year.
- About 30 acres featuring soccer fields, festival site, and nature trails will be on the north side of Back Beach Road (Hwy. 98).
- The Grand 16 Theatre with 16 screen-3,200-seat multiplex movie theatre will be the largest in the Panama City Beach, Panama City, Destin and Ft. Walton area. The Pier Park Grand Theatre will include stadium seating, digital sound, high back rocker seats on 18-inch risers, three concession areas, a specialty café and a game room. The theatre is scheduled to open in May 2007.
- Panera Bread’s 5,000-square-foot restaurant will open in April. It will face Back Beach Road and seat 175 people.
